Pinterest is more than just a platform for DIY crafts and home decor ideas. For savvy small business owners, it’s a gold mine of potential customers eager to discover new and exciting products.
Discover the benefits Pinterest offers business owners, explore which products work best, get helpful advertising tips, and learn more about a nifty tool called the Pinterest tag.
Why is Pinterest a profitable channel for selling products?
Pinterest is not just another social media platform; it’s a visual search engine. This distinction is crucial for businesses that want to increase the visibility of their products.
Pinterest inspires consumer purchasing decisions
Users come to Pinterest armed
Content “Lasts Longer” on Pinterest
The longevity of Pinterest’s organic content means that your Pins can garner traffic long after they’ve been posted, unlike other platforms where posts quickly disappear from view. This ongoing engagement means continued sales with less effort.
With 537 million monthly active Pinterest users worldwide, your content can reach a large and diverse audience, increasing sales potential and brand recognition.
Monthly active Pinterest users worldwide from 2016 to 2024 (Source: Statista)
Pinterest makes it easy to shop for pinned products
In addition to allowing users to pin inspirational content to themed boards, the platform provides direct paths to online purchases.
Pinned products act as direct channels to your online store, turning regular browsers into potential buyers with just a few clicks.
The numbers prove that this approach works. 85% of weekly Pinterest users in the US made a purchase based on content they saw from brands on the platform.
Pinterest offers a variety of advertising options
On Pinterest, you can run different types of ads tailored to different assets and goals. However, they all have a common thread: the potential for increased sales.
Here are the types of ads you can run on Pinterest:
An example of an ad from the collection
Understanding the Pinterest Audience
Before you repel, understand who you’re targeting. Pinterest’s demographics lean toward a female audience with a high percentage of users under 44.
Pinterest is most popular with women aged 25 to 34, who make up 20.4% of its global audience. Additionally, more than 19% of users are women between the ages of 18 and 24.
Global distribution of Pinterest audience by age and gender (Source: Statista)
Here are some more demographic stats from Pinterest:
- Pinterest’s audience is 70% female and 30% male
- Pinterest reaches 40% of US households with an annual income over $150,000.9
- Gen Z is theirs
fastest growing an audience that makes up 42% of their global users. They search, save and are ready to buy more than other generations.
In terms of other age groups, in the US, Pinterest reaches:
- 46% of older people
18-24 - 40% of elderly people
25-34 - 39% of older people
35-44.
The United States leads with nearly 90 million Pinterest users, the most in the world. Brazil is next with around 39 million users, followed by Mexico, Germany and France.
Countries with the highest number of Pinterest users (Source: Statista)
Pinterest’s audience is often characterized by a keen interest in lifestyle and personal development topics. They also love preparing for seasonal events and planning vacations. Let this guide your content calendar, tap into their interests and increase engagement.
How to advertise your products on Pinterest
Pinterest’s advertising platform allows you to target users based on their interests and behavior. This way, you can reach an audience that is more likely to interact with your ad. To get started, you’ll need a Pinterest tag.
What is a Pinterest Tag and how does it work?
The Pinterest tag is a piece of code that is placed on your website to identify visitors. It then uses this data to create an audience for advertising based on their actions in your online store.
The Pinterest tag helps you connect with eager shoppers who visited your store but didn’t make a purchase. This tactic is called “remarketing” and has been shown to be more effective than traditional ads.
The brand sees the actions of some customers, which gives you the opportunity to shape the audience for remarketing:
- Visit the page: the visitor lands on the page
- View category: the visitor is viewing products from a specific category
- Add to cart: the visitor adds products to the cart
- Start the Checkout service: the user clicks the checkout button
- Cash register: the customer completes the purchase
- Search: a visitor uses the search box to find something in your store.
The tag also allows you to sell on Pinterest to users similar to your existing customers, known as “news“audience.
But it doesn’t end there. Your Pinterest tag also tracks what users do after clicking on your ad. Instead of counting ad clicks (which doesn’t equate to purchases), the brand lets you see how much your ad generated. This will help you see how effective your ads are.
Pinterest ads integrate seamlessly with organic content
Even if you’re not quite ready to make the switch to selling on Pinterest, install a Pinterest brand now to build an audience
How to Add a Pinterest Tag to Your Online Store
To install the Pinterest tag, you usually need to edit your site’s header code and add pieces of code to each page where you want to track events. However, some ecommerce platforms like Lightspeed’s Ecwid make it easy for you.
With Ecwid by Lightspeed, you don’t just get robust online
With Ecwid, your Pinterest brand requires no additional coding, meaning you can get started without any special skills. The process is
To get started with the Pinterest label, create a free Pinterest business account and verify your website. See detailed
Adding a Pinterest tag to your Ecwid store is quick work
How to create ads on Pinterest
Once you’ve set up your business account and Pinterest brand, you can start creating ads on the platform. Here’s how to get started.
Navigating all the advertising terms can be tricky, but don’t worry! Below is a handy overview to help you better understand Pinterest ads.
To advertise on Pinterest, start by launching a campaign.
You will find several of them in each campaign advertising reports
Once you’ve set up your ad group, you’re ready to go pin promotion that match your campaign goals. These pins appear when users browse their home feed or search for relevant keywords.
What products sell best on Pinterest?
Pinterest is all about inspiration, so it’s no surprise that products that embody an aspirational lifestyle do well on the platform. Think dreamy holiday destinations, luxury goods, home decor, fashion
Pinterest users are drawn to aesthetically pleasing visual content, so products with
Some of the most popular categories on Pinterest include:
Home decoration and DIY
Home decor remains one of the top categories on Pinterest, with interior and garden beautification ideas dominating searches.
Their own products, tutorials and kits have also earned their place on Pinterest. They offer both a product and an experience, and have an undeniable appeal among Pinterest’s active DIY community.
Pinterest is a hub for inspiring design ideas
Fashion and beauty
Fashion and beauty products follow closely behind, with users looking for style tips and product recommendations to enhance their style. Vibrant visuals associated with clothing and cosmetics create appeal and motivate people to buy.
Users turn to Pinterest to pick outfits for every occasion
Food and drink
Food and
Recipes are among the most popular content types on Pinterest
Travel and tourism
Pinterest offers plenty of travel inspiration, from dream destinations to practical packing tips. Products that satisfy wanderlust and make travel easier are in high demand on the platform.
Pinterest is a popular platform for planning trips and finding destination inspiration
Health and fitness
Pinterest is perfect for promoting health and fitness products. From exercise equipment to meal plans, users looking for ways to improve their health are always looking for new ideas and recommendations.
A healthy lifestyle can also be an inspiration on Pinterest
More ways to promote your products on Pinterest
In addition to advertising, Pinterest offers a variety of ways to promote your products. Here are some strategies:
Optimize descriptions and include keywords
Because Pinterest works like a search engine, it helps to incorporate keywords into pin descriptions. This will ensure that your content appears during relevant searches, increasing the visibility and engagement of your pins.
The Pinterest Insights Act
The Pinterest Trends tool lets you find out what people are searching for on Pinterest. You can explore by demographics, regions, and other useful filters to find out what your audience is excited to try next.
Understanding the changing trends will allow you to run relevant Pinterest advertising campaigns before the big jumps happen. Your ads appear at the right time and increase your chances of converting viewers into customers.
Pinterest Trends shows you what content is popular and when people start searching for different trends
Submit your content to the Shopping Spotlight program
Shopping Spotlight lets you highlight your trending, seasonal content on one of Pinterest’s busiest surfaces. Your products and ideas can appear as pins on the Pinterest search landing page, making it easy for users to find and interact with them.
To submit your content to the Shopping Spotlight program, make sure your topic is a
Use automatic billing
If you’re selling online with Ecwid by Lightspeed, you can use the Outfy app to create content showcasing your products and automatically post it to Pinterest and other social networks. You can create collages, videos, animated gifs and promotions.
Start promoting your business on Pinterest
With its visual and
Whether you advertise on the platform or use other promotional strategies, it pays to invest time and effort in building a strong presence on Pinterest. So why not take advantage of this powerful marketing tool?
With Ecwid by Lightspeed, it’s easier than ever to get started and see real results. Create your online store and install the Pinterest brand to reach new customers on Pinterest with more effective ads.
Happy pinning!